Premiere Group Announces New 2023 Show Launches, Expanding Their Leading Position Connecting the U.S. Beauty Market

Informa Markets’ Premiere portfolio of beauty shows announces additions of California and Texas shows as they look to provide more opportunities for connection and growth for the U.S. beauty market

(MIAMI, FL—June 2, 2022) – On Saturday, Premiere Beauty Orlando, the largest beauty show in the U.S., will open its doors at the Orange County Convention Center, welcoming thousands of international beauty industry professionals ranging from cosmetologists to aestheticians, make-up artists, salon owners, and more. And in 2023, Informa Markets’ Premiere Group will open its doors in two emerging new markets, announcing an exciting 2023 show schedule that sees the return of the flagship Orlando show and regional Show in Columbus, Ohio, as well we the launch of two new shows in emerging new markets: Anaheim, California and San Antonio, Texas. Premiere Beauty Anaheim will launch in April and dates for Premiere Beauty San Antonio will be announced shortly. This move looks to solidify Premiere’s leading voice in the U.S. beauty community, under the guidance of Informa Markets who brought the shows into their South Florida Ventures portfolio last year.

Premiere Beauty’s growth over the past few years has been robust, and the 2022 show is currently pacing to exceed the pre-pandemic record numbers.  In 2021, they were purchased by Informa Markets, the world’s largest exhibition organizer. Informa retained all of Premiere’s staff, including commercial Vice President Ed McNeill, allowing the show to keep its familiar feel and vision, but with the benefit of additional resources and support to grow the events. Since then, the team, and show, have shown remarkable signs of growth, with Premiere Beauty expected to host record attendance this weekend in sunny Orlando. And in 2023, Premiere Beauty will reach new heights, with platforms for connection, education and business growth in all four quadrants of the country.  In just the first edition of Premiere Orlando since the acquisition by Informa Markets, Premiere has pivoted on technology that will now deliver better customer data, improved marketing technology to expand reach and now, for the first time ever in the show’s history, complimentary lead capture for all exhibitors and sponsors.

“We are thrilled to be growing the show to reach new audiences and help innovators get their product service discoveries in front of beauty industry professionals across the U.S.,” said Ed McNeill, VP of Premiere Group. “California and Texas are two thriving markets that we are excited to tap into, and we see immense potential for future growth in those cities and beyond. We intend to be the leading voice in connecting beauty industry professionals worldwide.”

The global beauty and personal care industry increased sales 16% in 2021¹, and is expected to exceed $716 Billion by 2025². Platforms like Premiere Beauty are also evolving—once an annual trade show, they are now community platforms that bring industries together through multiple touchpoints, in-person and online, throughout the year with a robust digital platform to be announced.

“Premiere is an exceptional brand that is truly driving innovation in the beauty industry,” said Ken McAvoy, President, Informa Markets South Florida Ventures. “The beauty industry is growing rapidly, and so is Premiere. We are excited to grow the brand to meet market needs, and expand to new regions because we believe that Premiere is the clear leading beauty industry brand in the U.S., and that innovation, education and business opportunity that the Premiere portfolio provides are second-to-none. This is just the beginning, you can expect to hear more exciting announcements very, very soon.”

To learn more about Premiere Beauty, or to attend Premiere Beauty Orlando, click here.

^{1 https://nielseniq.com/global/en/insights/report/2022/2022-state-of-the-beauty-industry/}

^{2 https://commonthreadco.com/blogs/coachs-corner/beauty-industry-cosmetics-marketing-ecommerce}

###

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

With the acquisition of Premiere Orlando and its sister shows, Informa Markets adds the largest beauty show in the U.S. to its growing portfolio in the region

(MIAMI, FL) – Today, Informa Markets’ South Florida Ventures portfolio announced an exciting addition to its swiftly growing portfolio of luxury lifestyle brands, acquiring Premiere Orlando, the largest beauty show in the U.S., and its sister shows, Premiere Birmingham and Premiere Columbus, with expectations to further expand the top beauty brand’s footprint.

Informa Markets’ South Florida Ventures portfolio, led by Ken McAvoy, has experienced rapid growth in a short period of time—first with the purchase of five keystone boating and yachting shows (Yachting Promotions Inc) in 2017, followed by an entrance into the art world with the acquisition of Art Miami in 2019, and a partnership with the National Marine Manufacturer’s Association (NMMA) to run their boating and yachting events, including Miami International Boat Show, last year. The luxury sector has experienced a boom throughout the pandemic, leading to healthy demand for high-end goods and services, and success for the South Florida Ventures portfolio’s platforms.

Premiere Show Group, led by Howard Britt, has also experienced quick and significant growth over the last few years, building their keystone show, Premiere Orlando, into the largest beauty show in the nation. The show and its smaller regional counterparts focus on trends in skincare, hair care, nail innovation, and more, welcoming brands like Conair, Eminence Organic Skincare, Light Elegance Nail Products, and L’oreal, and certified professional buyers ranging from spa and salon owners to cosmetologists, estheticians, makeup artists, massage therapists and more.

“We are thrilled to add Premiere Show Group to our portfolio,” said Ken McAvoy, President, South Florida Ventures, Informa Markets. “Under Howard’s leadership, the Premiere team has grown these shows to incredible heights. Premiere Orlando is a perfect fit within our community of art, boating, yachting, powersports and jewelry shows in the region, and we are so pleased to bring these shows and this talented team on board to reinforce our commitment to the Florida region, and to help us continue the growth of one of our highest performing and most resilient sectors.”

Informa Markets has a large beauty portfolio in Asia, where they organize more than 12 shows, including the world-renowned Cosmoprof Asia event in Hong Kong.  They also have an aesthetics portfolio which operates globally, producing world-leading events in Monaco, Miami and Las Vegas. The addition of the Premiere beauty shows provides new market access opportunities for the international beauty community.

“We are excited to join the Informa Markets family,” said Howard Britt, President, Premiere Show Group. “This is a great opportunity for our community. Informa Markets has tremendous scale and resources, and through this partnership we have the potential to grow our shows exponentially and drive more innovation, connection and commercial opportunity for the beauty industry.”

Mr. Britt will remain with the business in a consulting role, and Ed McNeill, Vice President of Premiere Show Group will lead the team in this next chapter, reporting to Ken McAvoy. The Premiere team will continue to operate out of Orlando, FL. Informa Markets has additional offices in Fort Lauderdale and Miami. Recent economic impact data has shown that Informa Markets brings an estimated $2.6 billion+ to the South Florida region annually.

Premiere Orlando will take place June 4-6 at the Orange County Convention Center. Informa Markets will also host a co-located Tampa Boat Show and St. Petersburg Power & Sailboat Show January 20-23^rd, a co-located Miami International Boat Show and Miami Yacht Show coming together as the Discover Boating Miami International Boat Show February 16-20^th with nearby Art Wynwood February 17^th-21^st, and a co-located Palm Beach International Boat Show and Palm Beach Modern + Contemporary art show March 24-27^th.

###

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

Orlando, FL November 16, 2021 – Premiere Orlando 2021 did NOT skip a beat! Coming back from a one-year hiatus felt like a dream come true! Tradeshows looked a little different this year, but the amount of inspiring educational classes, top brand name exhibitors, and creative Main Stage & Color Stage presentations were not lacking. Taking place at the Orange County Convention Center, October 17-18, 2021, Premiere Orlando came together IN PERSON with 36,000 visits from beauty professionals from across the U.S. and globe safely, over the 2-day show. “Premiere Orlando has been at the Center of Hospitality for more than 25 years and we are elated to welcome them back,” said OCCC Executive Director Mark Tester. “Featuring education and networking opportunities from the best beauty specialists and top exhibiting companies, Premiere Orlando is doing Business Better than Usual for their exhibitors, guests, attendees and the international beauty community.”

TOP EDUCATION FROM ALL OF YOUR FAVORITE BEAUTY EXPERTS.
Premiere’s promise to bring the education you need to succeed™ proved true with 400 plus classes in just 2 days, all FREE with the purchase of a show pass! Attendees came rushing into powerfully inspirational classes, bringing new skills to their clients, and feeling refreshed and ready to move their careers forward. With some amazing STANDING ROOM ONLY classes taught by NEW educators to Premiere Orlando like Ashlee Norman, Jack Martin, and Nicck Townsend.

Shared Stages, Shared Success!
The Premiere Orlando Main Stage and the NEW co-location of Color Stage was packed with impressive presentations from talented educators and top brands like: Chrystofer Benson Collective (Featuring Chrystofer Benson, Cory Hoffman, Greta Coston, Pati Plymire, Sean Hayes, Samantha Smith-Daly & Shannon King), Lala’s Updos (Featuring Lala Chihaia), SexyHair (Featuring Antonio Estrada & Josh Perez), STMNT (Featuring Sofie Pok), ULTA Beauty Pro Team (Featuring Nick Stenson, Ammon Carver, Danielle Keasling, Michelle O’Connor, Pekela Riley, Sean Godard, Sonya Dove & David Lopez), and Victory Barber & Brand (Featuring Matty Conrad). Showcasing stunning color creations were incredible artists like: Chrystofer Benson Collective (Featuring Chrystofer Benson, Sam Villa, Samantha Smith-Daly & Shannon King), Masters of Balayage (Featuring Ryan Weeden), Truss (Featuring Mickey Colon Jr), and the Ulta Beauty Pro Team (Featuring Sean Godard & Sonya Dove).

BUSINESS BOOSTING PRODUCTS ON THE EXHIBIT FLOOR.

Premiere Orlando’s impressive exhibit floor was THE place to stock up on all the latest products of the year! Exhibitors and attendees alike buzzed the show floor networking, shopping, and exploring new finds. Hairstylists favorites like Amika, CLICS, Farouk Systems, K18 Hair, Keratin Complex, L’ANZA Healing Haircare, Sexy Hair, and Sunlights Balayage brought all the product launches and celebrity artists to crowd the booths Sunday & Monday. The Men’s Zone was full of back-to-back demonstrations from top brands like L3VEL3, Reuzel, Tomb 45, Victory Barber & Brand, and Wahl. Let’s not forget Nail World’s dazzling selection of brands to shop and learn from like Apres Nail, Designed by Tony Ly, KUPA Incorporated, LeChat Nail Care Products, Light Elegance Nail Products, Jenny’s Secret, and so many more! Dayspa did not hold back either! Estheticians shopped tons of skincare products and tools with brands like DermaStart Inc., Eminence Organic Skin Care, FarmHouse Fresh, M.A.D. Skincare, and Mark Lees Skin Care Inc.

POWERFUL CONVERSATIONS.

Coming Together in person at Premiere Orlando this year meant more than just networking and taking classes. It’s about taking part in powerful conversations like Black Artists Rise (hosted by Keya Neal), Bridging the Gap Between the Medical Doctors, Cosmetologists and Trichologists (including Connie Judge and Sharon Reams), Returning to the Salon Post Pandemic – Business Roundtable (including Tomeka James, Paul J. Digrigoli, Amy Carter, Kevin Kirk), Supercharging Your Future: Lessons Learned from the Pandemic (including Najah Aziz and Cherry Petenbrink), and The Pigmented Panel (including Jalia Pettis, Wanza Poole, Brendnetta Ashley, and Craig “Skilz” McLaurin).

MAKING A NAME FOR YOURSELF – PREMIERE COMPETITIONS.

Attendees turned rivals for a moment on the Premiere Orlando competition stages. The opportunity for professionals and students alike to showcase their talents, win cash prizes and recognition in categories like:

Hair:

• Hair Cutting – Competitors Choice
• Professionals & Students

Powered by Hattori Hanzo Shears, Sponsored by ShearShare

Naturally Textured:

• Control Your Curls Natural Texture

Powered by Kirkpro

Clipper Cutting:

• Traditional Fade
• Freestyle
• Student: Freestyle

Powered by Wahl, Sponsored by BarberEVO

Nails:

• Gel Polish Manicure
• Salon French with Art Accent
• Artistic French
• Embellish It!
• Fantasy Complete Look
• Turn in Entries:
  • 3-D Nail Art – On the Farm
  • Hand-Painted – Things That Go Bump in the Night
  • Bling!

Powered by KUPA, Sponsored by Light Elegance, Lechat, and Booksy

LOOKING FORWARD TO DOING IT AGAIN IN 2022!
There’s no better feeling than connecting with your beauty industry besties, immersing in incredible education, and shopping the show-stopping exhibit floor. So, let’s do it again! Premiere Orlando 2022 is set to happen again in just 8 months on June 4-6, 2022. Check out all of the amazing moments of 2021’s show here!