- 82% of visitors attended more than 650 classes offered
- Workshops welcomed 47% more beauty professionals and students
- 94% of visitors shopped the 460+ exhibitors
Orlando, FL June 28, 2022 – Premiere Orlando 2022 was a completely immersive 3-day experience that hosted over 40,000 visits from beauty professionals across the U.S. and globe, in the Orange County Convention Center from June 4-6. Premiere Orlando’s educational platform and exhibit floor brought brand new trends to a vast audience of students and professionals looking to expand their careers.
“The Premiere team is energized by the successes we saw in Orlando,” said Ed McNeill, Vice President, Premiere Show Group. “I am thrilled to report that we also made great strides in our digital growth goals by piloting an all-digital ticketing system to streamline the customer experience and enhance our database of qualified beauty professionals – creating more digital opportunities for our attendees, educators & exhibitors.”
Industry-Leading Education
With the return of three full days of classroom education, eighty-two percent of visitors attended classes to help them hone their skills and feel confident in progressing their careers. There was no shortage of education to choose from with Premiere Orlando’s robust offering of 650+ classes that were FREE with the purchase of a show pass.
Education sky-rocketed with attendance, some packed classes were: Eminence Organic Skin Care Master Classes presented by Boldijarre Koronczay, CND, NicckTownsend, K18’s Jack Martin and Linh Phan, The Social Barber Season Bennett, Andis classes with Sean Casey, FarmHouse Fresh, Apres Nail, Wahl’s Nieves Almaraz, Mental Wellness Panel presented by Amelia Fugitt, “The Reset” presented by Phillip Rosado, CUT/COLOR/STYLE COLLABORATIVE classes presented by Keya Neal’s Texture vs Race, DermAware® Bio-Targeted Skin Care, RefectoCil Lash & Brow Styling, L3VEL3’s AROD23PR, Leysa Carrillo – PLUS so much more inspiring classes!
Hands-on and look and learn workshops exceeded expectations with 47% more attendees than last year. Registered attendees got hands-on and in-depth training to boost their knowledge and businesses from workshops like: Najah Aziz’s Short Hair Boot Camp, Rose Skin Care Products’ Dermaplaning Training, Cherry Petenbrink’s Reverse Color Services, Taylor Jameson & Albie Mulcahy’s Classic Sassoon Cuts, Repairing Locs & Loc Extensions presented by Alethia Benjamin, and Barbers & Wild Colors by L3VEL3’s @Drasticartbarbering just to name a few.
New & Combined Stages Shined
The new Premiere Orlando Barber Stage, gave barbers, and beauty professionals alike, all the latest tricks for barbershops like classic cuts and modern twists. The talented lineup was stacked with top trends in the barbering world from educators like Barberology (Featuring Carlos Estrella, Joshua Hawkins, Pat Regan & Sofie Pok), L3VEL3 (Featuring AROD23PR & LOS_CUT_IT), Victory Barber & Brand™ (Featuring Matty Conrad), Reuzel (Featuring George Accattato), Wahl Professional (Featuring Kristie Faulkner & Nieves Almaraz), STMNT Grooming Goods (Featuring Julius Cvesar), Andis (Featuring Kenny Duncan, John Mosley, Sean Casey & Angel Raws).
The Premiere Orlando Main Stage was THE STAGE for all things color, style & innovation! Now co-located with the Color Stage, the education and entertainment were non-stop. The educational lineup featured big names like Lala’s Updos (Featuring Lala Chihaia), Chrystofer Benson Collective (Featuring Chrystofer Benson, Greta Coston, Cory Hoffman, Pati Plymire, DJ Muldoon & Tyler Kelbert), Booksy (Featuring Alfredo Lewis), REDKEN (Featuring Sam Villa, Brayden Pelletier, Sean Godard, Ryan Morgan, Shannon King, Rachel Redd, Adrienne Dara, and Philip Foresto), L’ANZA (Featuring Ludovic Beckers), Masters of Balayage & B3 (Featuring Ryan Weeden & Kimberly Ibbotson), ULTA Beauty (Featuring Nick Stenson, Michelle O’Connor, David Lopez, Sonya Dove & Sean Godard), CLICS (Featuring Chrystofer Benson, Greta Coston & Damien Carney), BaBylissPRO (Featuring Joel Torres, Nogodar Martinez, Presley Poe & Ajua Mason), and BaByliss4Barber (Featuring Carlos Estrella, Joshua Hawkins, Pat Regan & Sofie Pok).
Exhibit Floor Sales Boosting Shops, Salons & Spas
With over 460 of top-name exhibitors, the packed show floor was buzzing with attendees exploring demos and shopping. Surveyed attendees reported that the number one reason they attended Premiere Orlando was to shop. Ninety-four percent made significant purchases at the show. Some of the crowd favorites for shopping and demos included: Andis, Barberology, BaByliss Pro, CND, Dyson, Eminence Organic Skin Care, Farmhouse Fresh, Farouk Systems/Chi, Framar, Gelish/Morgan Taylor, HALOCOUTURE, Hattori Hanzo Shears, K18, Kupa Incorporated, L3vel3, LeChat Nail Care Products, Matrix, Morroccanoil Inc, OLAPLEX, Pulp Riot, REDKEN, Reuzel, Rude Cosmetics, Sam Villa, Signature Nail, Sunlights Balayage, Ulta Beauty, Wahl, Wet Brush and many more!
Competitors to Winners
Attendees had the opportunity to showcase their work on the Premiere Orlando competition stages. For a chance to not only share their talents with viewers and the judges, competitors also won cash prizes and recognition in the following categories:
Hair:
Shag Haircutting
Professionals & Students
Powered by Hattori Hanzo Shears
Barber:
Freestyle – Create a Look of Your Own
Professionals & Students
Fade – Create a Bald High Fade
Professionals Only
Powered by Wahl Professionals, Sponsored by BarberEVO
Nails:
7 LIVE and 3 TURN-IN entries! For a list of winners, visit Nailympia Orlando 2022: Meet the winners! | Nailympia.
Powered by Nailympia, Sponsored by Lechat and Booksy
See You Again in 2023
It’s always such a magical feeling – the beauty industry all together in one place buzzing with energy and excitement. So… let’s do it again! Don’t miss Premiere Shows’ stacked schedule for 2023:
NEW Premiere Anaheim | April 2-3, 2023
Premiere Orlando | June 3-5, 2023
NEW Premiere San Antonio | October 1-2, 2023
Plus more announcements coming soon!
Check out all the amazing moments of 2022’s show here!
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About Premiere Orlando
Premiere Orlando is the place to explore everything that’s happening in the beauty industry – from the hottest hair color trends and cutting techniques, to high fashion nail art, edgy barber designs, in-demand dayspa procedures, and plenty more! Licensed professionals are welcomed to this exclusive beauty industry tradeshow to connect with manufacturers and distributors of every area such as hair, nail, and skincare!
According to Trade Show News Network, Premiere Orlando is the largest beauty show in the United States. With inspiring education from the best beauty experts, and top exhibiting companies, Premiere Orlando is a venue with multiple resources for discovering all of the latest techniques, trends, and products. Come join us in Orlando, June 3-5, 2023, and further your career! For more information, please visit premiereorlandoshow.biz.
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit informamarkets.com.
